Case study structure for B2B SaaS

Baseline numbers

State conversion rate and window before claiming lifts.

One intervention

Multiple simultaneous changes make stories unverifiable.

Admit limits

US buyers respect bounded claims more than miracle charts.

FAQ

Anonymous OK? Yes if method and metrics stay specific.

Next steps

Draft one case study with baseline and a unique cover.

Operator notes

Keep a changelog of pricing, hosting, and disclosures. Prefer one solid update over thin stamp spam. Measure checkouts and refunds, not only sessions. Document URL owners and reserved covers so editors do not collide. Schedule a monthly review of broken CTAs, stale screenshots, and locale prefixes that 404 after deploys. Favokres quality gates exist so the Worker storefront stays readable while your PC stays free for other work.